Last week I was talking to Arno Doggen from a Belgian company called River Cleanup. He introduced me to a really interesting term : Trash Blindness
This is the condition of being desensitized to the waste we are standing in. One quick method of opening your eyes to trash is to take the 10 minute trash challenge: This means collect trash around your home for just 10mins. You can guess what happens. What you have seen, you cannot be unsee.
River Cleanup is founded on the idea that people want to cleanup their environment and provides the organization and the tools so that groups can get together, have some fun while cleaning up and celebrating together afterwards. They are active 57 countries and are well on the way to be collecting a million tons annually by 2030.
Here is the interview with Arno.